“The data analytics firm has peered into the brains of more than 4 million students across the country. By monitoring every mouse click, every keystroke, every split-second hesitation as children work through digital textbooks, Knewton is able to find out not just what individual kids know, but how they think. It can tell who has trouble focusing on science before lunch — and who will struggle with fractions next Thursday.”
No matter what big business say in the US there is a distinct possibility that the lobbying and business push overrides common sense. We have seen it numerous times in the US with Mining interests and farming interests. the corporation with the deepest pockets is the winner.
There is no control, no ethical behavior, just greed that pushes these unethical corporations.
For a country that proclaims freedom at every turn, there is a distinct possibility that a US citizen has just given away their children’s last drop of privacy. Hopefully Australians have a little more nous when it comes to allowing this type of thing from happening, I doubt it though.