Roger Smith, CEO at R & I ICT Consulting Services Pty Ltd and Amazon #1 author on Cybercrime discusses how small and medium businesses and not for profit organisations (SME) can level the playing field against their competition.
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Hi. My name is Roger. Today I’d like to talk to you about how a small and medium business or a not for profit organization (SME’s) can level the playing field against their competitions. Now their competitors are probably doing exactly the same thing. But if you don’t do it – and it is in a lot of cases very similar to an arms race – That if you don’t use the best technology or use a better technology or use better systems then you are going to get behind as a business.
And you have to be innovative all the time to make sure that when you want to use the internet to do because you now got mobile uses then you know that that technology is going to be better for you because it allows you to be more productive. And productivity is really critical with whatever we are doing in business. But also by leveling a playing field with better technology you’re also making a business more secure.
And by making it more secure you’re again adding that extra level of protection to your business. So maybe your competition hasn’t done what it’s done because they didn’t think it was important. But you did. And using newer technology and better technology and web-based systems and collab-based systems you have the advantage of the competition. And that’s really important in business.
Thank you very much.
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