Cyber attacks present a greater risk to firms as they collect more data about customers
“Companies are gathering an increasing amount of information about their customers, storing that data for longer periods and analyzing it to glean greater insight about their clientele. But the rise in big data analytics comes at a time when those companies face a higher risk of cyber breaches from hackers looking to access that same information.”
All of those bread crumbs that we leave all over the digital world are being used by the digital marketing and big data companies to target you.
Cyber security is not only about protecting your information but also your privacy and who you are and what you do.