As a business we all have a web site, you do don’t you. Well there are still 41% of businesses in Australia who do not have a website – that is another topic for a post. Even though you are highly involved in social media, you still need your own website. The reason is that your website is the only digital media that you have total control of.
The social media platforms are just that, platforms controlled by other people. When using Facebook, twitter, Pinterest and the like we are using other peoples view of what they think is the right thing to do. Our website, apart from the hosting platform, is totally under our control.
Your website has the look and feel of whatever you want it to have. It is totally under your control. Because it is under your control you have to make sure that it all works. In most cases, the use of social media to point readers to your web site is the only way to go.
Your website can be static, no moving parts but this makes it just a landing page with no chance of being found in the big wide digital world.
Enter SEO (search engine optimisation) We are all at the whim of Google’s SEO algorithm, and getting your web site found by your clients can be difficult and time consuming. Google is looking for content, content that your clients are looking for. When it comes to Google – relevant content is king.
That content can be the written word, but it can also be video (best), audio, graphical or pictorial. Anything that would be of interest to your would be clients (your tribe). More importantly it has to be shareable. Make it shareable and then your website becomes more important to that tribe.
In addition to content all of the components have to work. If you have a contact form, test it. If you’re collecting email addresses, test it. If you are giving something away for free, test it. If you have a contact page, test it.
When it all works then you can push it on social media and the digital world will be at your door step
Roger Smith is the CEO of R & I ICT Consulting Services, Amazon #1 selling author on Cybercrime, author of the Digital Security Toolbox and author of the SME Digital Security Framework. He is a Speaker, Author, Teacher and educator on cybercrime and how to protect yourself from the digital world.